Measurement Moslem religion in consumer behavior

Significant Role of Religion in Influencing Consumer Behavior

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. ...

Consumer Behavior and the Measurement of Well-Being

Economists since the days of Adam Smith and Jeremy Bentham have traditionally viewed consumers as driven by relentless and consistent pursuit of selfinterest, with their choices in the marketplace providing all the measurements needed to reveal their preferences and assess their well-being. This theory of the consumer is empirically successful, and provides the foundation for most economic poli...

Hedonomics in Consumer Behavior

Religion , Ethics , and Corporate Behavior

We provide evidence that cultural norms affect the likelihood of unethical corporate behavior. Firms headquartered in highly religious counties are less likely to backdate options, grant excessive compensation packages to their managers, practice aggressive earnings management, and be the target of class action securities lawsuits. Our results are strongest for locations with greater concentrat...

Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran

Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...